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SEM/Online Pro

E-mail - adam * marketingresume.com
Philadelphia, PA 19428
Fax (801) 327-3982

Marketing Objective	To continue working in web marketing, search engine positioning, Internet marketing strategy development, and information architecture with a focus on increasing targeted web site traffic, enhancing and simplifying the user experience, and most importantly increasing online sales.
Experience Recent Speaking Engagements: Affiliate Smackdown - Google AdWords For Affiliates WebmasterWorld.com World of Search, Las Vegas, Nevada Nov, 16 - 18, 2004 --------------- Site Promotion & Traffic Acquisition on a Budget WebmasterWorld.com World of Search, Las Vegas, Nevada Nov, 16 - 18, 2004 ---------------- Pay Per Click Ads Clinic Search Engine Strategies, Toronto, ON, Canada May 11-12, 2004 --------------- Shopping Engines & Merchant Sites Search Engine Strategies, Toronto, ON, Canada May 11-12, 2004 ---------------- Paid Inclusion Track - Toll Brothers Case Study Search Engine Strategies, New York, NY March 1-4, 2004 ----------------	March 2004 - Present - Online Marketing Agency Director Search Engine & Affiliate Marketing April 2002 - March 2004 - Online Marketing Agency Search Engine Marketing Manager April 2001 - Present - Online Marketing Agency Search Engine Marketing Analyst
	February - September 2000 Future Now Inc New York, NY Marketing Coordinator Performed keyword research, optimization, and submission of company web properties to all major search engines. Identified appropriate categories in various web directories for submission of company web properties, scripted listings, and performed submissions and followed up when necessary. Created additional optimized content for clients targeting specific highly relevant keywords in specific search engines . Monitored rankings and traffic, generated reports when necessary, and continually worked to improve results. Worked with some incredible people and learned a lot
Affiliate Marketing Smackdown - Google AdWords & Affiliates WebmasterWorld PubConference, Orlando, FL, Feb 26-28, 2004 ---------------- PPC Bid and Spend Maximization WebmasterWorld PubConference, Orlando, FL, Feb 26-28, 2004 ----------------	1999 - Present Open Directory Project Category Editor Reviewed sites submitted to the Open Directory Project, for relevancy, content, and accuracy Listed appropriate submissions, made suggestions to improve listings, and transferred sites to more appropriate categories when necessary. Responsible for various business, marketing, engineering and skiing categories
Budget & Overlooked Search Engine Marketing Strategies Search Engine Strategies, Chicago, Ill December 9-11, 2003 ----------------- Budget & Overlooked Search Engine Marketing Strategies Search Engine Strategies, San Jose, CA December 9-11, 2003 ----------------Paid Inclusion Round Table eMarketing Association, Boston MA, October 2003 ---------------- Budget & Overlooked Search Engine Marketing Strategies Search Engine Strategies, Boston, MA March 4-6, 2003 -------------------	1998-1999 Break Design Pittsburgh, PA Freelance web designer Built portfolio/services site, using FrontPage98, Macromedia Flash and Fireworks, and Adobe Photoshop. Set up affiliate relationships with Internet merchants Amazon.com, Beyond.com, ArtToday.com, and others. Utilized Web Position Gold to monitor and generate traffic to BreakDesign site, as well as marketingresume.com and resumemarketing.com. Designed Internet presence for Pittsburgh chapter of Triangle including extensive Macromedia Flash movie as well as graphical user interface utilizing Macromedia Dreamweaver and Fireworks.
Budget & Overlooked Search Engine Marketing Strategies Search Engine Strategies, Dallas, TX December 11-12, 2002 -------------------	1996-1998 Halo Technologies Limited Pittsburgh, PA Internet Information Architect Worked with team members to guide clients through the process of design, development, marketing and deployment of a corporate Internet presence. Used Visio to lay out and present site architecture. Coded sites in HTML, developed graphical user interfaces with Photoshop, and created animation using Ulead GIF animator and Macromedia Flash Created key word lists for marketing of sites, and performed search engine submissions with "Submit It" AT&T wireless cellular phone sales rep (HALO is an AT&T wireless associate)
	1994-2001 Bristol Hotels and Resorts Pittsburgh, PA Bartender Worked with other team members to ensure guest safety, satisfaction, and comfort Opened and closed bar, and accounted for all moneys received. Participated in on going alcohol awareness programs.
	1990 - 1995 Seven Springs Mountain Resort Champion, PA Ski/Snow board instructor Led private lessons, as well as groups of twenty-five people through various levels of skiing.. Conducted 5 hour "Junior Ski" sessions for children ages 5 - 12 Participated in ongoing group-training sessions to enhance teaching methods, develop exercises, and gain insight in to students challenges, learning styles and fears.
Education	1992 - 1997 University of Pittsburgh Pittsburgh, PA BS Industrial Engineering (It's a four year technical business degree) Areas of study included Marketing, Internet Information Technology, Engineering, Finance, Business and Law.
Computer Competencies	Adobe Photoshop, Illustrator & Acrobat, Macromedia Flash, Fireworks & Dreamweaver UltraDev, HTML, CSS (Cascading Style Sheets) Web Position Gold, Visio, MS Access, MS Office, 3COM Palm Platform, Netscape Navigator, IE, Eudora Commcenter Pro, Microsoft Frontpage and Exchange, Windows XP Pro, SQL, Remanko, Micros POS system, various Internet development tools and utilities.
Interests and Activities	ARMY ROTC (4 year scholarship recipient), Eagle Scout, Skiing, Snow boarding, Mountain Biking, Internet and Web Design, Development, and marketing, Theory of Constraints, Learning Organization Theory, Triangle Fraternity (Treasurer and Marketing to new members), Reading FORTUNE, Fast Company, Marketing News, Business 2.0, MIT Tech Review, Harvard Business Review, and related books and periodicals
Search Engine Marketing Articles	The Reality of Search Engine Marketing - Learn what's possible, what's reasonable, and what results you can expect.
Links to sites of Interest	Google Simply the best source of relevant search results on the web. Always a clear distinction between paid placements and objective search results. Ski Vacation Extreme - Looking for an extreme ski vacation? Learn about Las Lenas Argentina, Interlaken Switzerland, Lake Tahoe and other top destinations. Includes gear reviews, and how to make sure your ski vacation goes off without a hitch! Green Goodness from BoltHouse farms. This stuff looks like um..sewage or puke ;-) but don't let the color fool you. It tastes great and is one of the healthiest things you can drink. High carbs so if you're an Atkins follower it won't be for you. The Passion Fruit one is good too. Search Engine Strategies - The ultimate, original, and premier search engine marketing industry conference. Marketing Profs A stellar collection of articles from business professionals and professors, analyzing, evaluating, and debunking the "new rules" in the world of marketing. Open Directory Project http://www.dmoz.org - A volunteer directory of the web with almost 3,800,000 human reviewed sites. Michael Jackson Halloween Costumes For 2009 Learn about Michael Jackson and Find the Latest Michael Jackson Costumes For This Year! Enjoy This Life - Tips for enjoying and making the most of life. Ski Anything - Information on Skiing & Ski Lessons. Marketing Sensation - Search, Affiliate & Social Marketing. YAHOO! The original directory of the web, now with international versions. Balloon animal entertainer extraordinaire. Now specializing in upscale "pop comedy" routines. - Twistin' Todd PR Watch An organization focused on slowing down the PR "spin" long enough to uncover all sides of an issue. No Logo - A must read for anyone in brand marketing. Explores the dark side of the American "hyper-consumer" brand driven society. Naomi Klein WebMasterWorld The best search engine positioning, webmaster and web marketing resource site on the net - Hosted by Brett Tabke of PhD Software Systems. Wilson Web Marketing Covers a wide variety of web marketing issues, and strategies. Cool Companies Progressive companies with outstanding products, websites and/or business practices. My reviews on Amazon - Who am I? What do I read? What do I think? What do I know about business and marketing? Wanna know more, visit this link! ULLR - The ski god (Why believe in anything else?) Lists a few related sites. Ski Vacation Information - Resources on skiing and ski vacations. Not much content yet. Online Personals Directory - Fall in love and find "Your Perfect Kiss" online. Keyword Marketing Superstar - An evolving site dedicated to search engine marketing including "organic" search engine optimization, keyword selection, website analytics, and pay per click search engine advertising. Mortage Calculators & Financial Resources - Calculate mortgage payments, find credit card deal, get insurance quotes, check you credit & more. (Still in development) SEO & Web Marketing Projects - Shopping for a variety of things More marketing resumes In the Google Directory